The Greatest Currency of Commerce is Human Connection

Fly 15 hours for a 15 minute meeting in person because the business of business is people and the greatest currency of commerce is human bonding.

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Transcript

Take care of their relationships, and the money will take care of itself. You know, a lot of organizations, a lot of epic performers, a lot of people in business, I think they've forgotten about what business is all about. Business is about relationships.I mean, it was uh the founder of Southwest Airlines, Herb Kelleher, and here's what he said, he said, the business of business is relationships. And so many companies have forgotten about that. They forgot about who puts food on their table every night. And so going to invite you to consider when you become a Merchant of Wow, when you go the extra mile for your customers, when you are all about relationships with your teammate, when you understand the power of culture to build a leadership company, the money, the success, the brand will take care of itself. Business is a conversation. You lose the conversation with your customers, I promise you, you're going to lose your business. You lose the conversation with your teammates, you're gonna lose your teammates. You lose the conversation with your family, and I promise you, you're gonna lose your family. And even being an epic performer and a great human being is a conversation. You lose the conversation with yourself, so you're not thinking about your vision, thinking about who you wanna become, thinking about your values. You just might lose yourself and live society's life versus living your life. Well, you know. One day the manager noticed that Irene was no longer showing up at the coffee shop and because she truly cared, she became really, really concerned. And about two weeks later, she saw Irene in a bank, but Irene was not looking graceful and Irene was no longer looking beautifully dressed and she was no longer looking inspired and elegant. She actually looked disheveled. She looked confused. And the manager got really scared and she ran over and she said, Irene, is everything okay? And Irene looked at her and said, no, everything's not okay. And the manager said, what happened? And Irene said, you know that gentleman who's been coming into the coffee shop for so many years, the one who holds my hand? And the manager said, yes. And Irene said, well, I've never told you this, but that man was my husband. And a few weeks ago, he took a massive stroke. And now he's dead. She said, I don't know what I'm going to do. I don't know if I'm going to make it. I feel so alone. And because the manager understood the importance of real relationships, she said, well, why don't you go back to the coffee shop and have a cup of coffee on me? Maybe it'll make you feel better. And Irene said, well, who would I drink it with? And the manager said, I'll drink it with you. And the two human beings that have, in a world that has forgotten what it means to be human in many ways, went back to the coffee shop, ordered cup of coffee with two cups, one pastry with one fork, and they had a conversation. You take care of the relationships and the money will take care of itself.